We’re an award-winning retail strategy and retail design consultancy with international credentials and a proud track record.

What we do

We design high-performing, future-proofed customer experiences for retail and branded environments. We’re strategically-led, informed by a rich knowledge of consumer trends, customer behaviours, and digital insights. Our robust thinking, superior creativity, and detailed delivery lead to tangible results in sales, footfall, loyalty, dwell time, and impulse buying. 

Our Process

Meet Our Team



Euroshop 2017: The Greatest Retail Show on Earth

Every three years we head over to Euroshop, the world’s top retail trade fair. It’s a real luxury to take some time out to wander around the spectacle with some of our clients – talking, looking, absorbing, and discussing retail around an astounding backdrop.


Hagkaup Happy!

Much-loved Hagkaup is one of Iceland’s oldest retail brands. Selling food and non-food, it’s a bit like the UK’s John Lewis. We originally developed its flagship back in 2000 – an anchor store in Iceland’s biggest shopping mall in downtown Reykjavik. But changing...