How to Influence Customers: Nudgestock 2017 Highlights

Nudgestock is a fascinating behavioural science festival organised by Ogilvy Change. You may already be familiar with the term nudging, a buzzword that emerged a few years ago. The Nudge Theory is a concept in behavioural psychology – all about how small tactical interventions can influence people’s choices and actions.

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The Casual Dining Dilemma – 5 Key Trends

The purpose of bricks and mortar casual dining spaces is changing, and there’s enormous pressure on those brands to really deliver clear reasons to visit and dwell. A brand’s special difference must be translated into a compelling offer that brings it to life from the product upwards.

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Euroshop 2017: The Greatest Retail Show on Earth

Every three years we head over to Euroshop, the world’s top retail trade fair. It’s a real luxury to take some time out to wander around the spectacle with some of our clients – talking, looking, absorbing, and discussing retail around an astounding backdrop.

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Hagkaup Happy!

Much-loved Hagkaup is one of Iceland’s oldest retail brands. Selling food and non-food, it’s a bit like the UK’s John Lewis. We originally developed its flagship back in 2000 – an anchor store in Iceland’s biggest shopping mall in downtown Reykjavik. But changing...

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A Creative Idea Must Have Value

Those are wise words from Dr Edward de Bono, inventor of lateral thinking and all-round creativity guru! I’m re-reading Lateral thinking – A Textbook of Creativity after 20 years, and it’s still outstanding.

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It’s All About People

These days retailers place a huge amount of focus, effort and money on in-store technology and ‘going digital’, to create a frictionless interaction between online and offline retail channels.

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Destination Markets: A Renaissance

In an age of huge technological change, sophistication, and advancement, there seems to be a contrasting trend when it comes to some aspects of our leisure shopping habits. Ask just about anyone for their thoughts on “markets” and they will quickly enthuse about what…

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Midas Awards 2016

With clients including Halifax, Lloyds Bank, NatWest, Royal Bank of Scotland, Skipton Building Society, and Swinton Insurance, we like to think we know a thing or two about financial services customer experiences, design, and the integration of technology…

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Our girls are ready to Shine…

Our lovely girls in the studio have decided to take on a personal challenge, by walking a 26 mile marathon for Cancer Research UK on Saturday 24th September 2016. Becky, Cassie, Helen, Alessia & Jacqui have been getting the…

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