Hagkaup: Gold at Transform Awards Europe!

Mar 27, 2018 | Awards, Featured

Our unbelievably successful brand experience work with Hagkaup won Gold for Best Brand Experience at the Transform Awards Europe last night (hot on the heels of last month’s silver at the DBA Design Effectiveness Awards)!

Widely viewed as one of the top awards for brand effectiveness, the Transform Awards Europe recognise that the very best in branding is not only creative but also accountable, delivering commercially. They’re judged by client-side design and marketing heads from brands including Expedia, ING, Patagonia and Premier Inn. Last year our work with Lloyds Bank also won gold.



Why is Hagkaup such an amazing story?

Icelandic supermarket retailer Hagkaup partnered with us to revisit its flagship store proposition, customer experience, and environment to meet customers’ new shopping needs and fight off increasing competition. Not only this, but the flagship store footprint was reducing by almost 50% as a result of Hagkaup’s business strategy to lower fixed costs but use remaining square meters ‘smarter’ to maximise the profit of each and every one.

A focus on the theatre of the retail offer by thinking ‘less supermarket, more department store’ was imperative for Hagkaup’s flagship to stand out and ensure customers believe that this retailer offers better value for money than the price-based competition.



Hagkaup’s flagship year on year success is way beyond anyone’s expectations. The revamped store has more customers, more sales per square meter, and more EBITDA than when it was double the size! And all this has happened against objectives to simply maintain YoY levels.

  • Meteoric +180% increase in EBITDA per square meter
  • Unbelievable +53% rise in overall EBITDA
  • Massive +77% increase in sales per square meter
  • Huge +13% more customers

Hagkaup’s also been shortlisted by the prestigious World Retail Awards – we’re on tenterhooks awaiting results later this Spring…

More reading:

Hagkaup Case Study

Te & Kaffi case study

Morrisons Format Flex Case Study

Retail Focus: Food is the New Retail