Hagkaup: Silver DBA Design Effectiveness Award!

Feb 23, 2018 | Awards

Our unbelievably successful brand experience work with Hagkaup won a stunning silver at the DBA Design Effectiveness Awards ceremony last night!

Widely viewed as the ‘Oscars’ of design effectiveness, these awards recognise that the very best design work is accountable, delivering commercially. They’re rigorously judged by client-side design and marketing heads from notable brands including B&Q, Tesco, Waitrose, British Airways, and Westfield Europe. Last year our work with Lloyds Bank was also a winner.

Why is Hagkaup such an amazing story?

Icelandic supermarket retailer Hagkaup partnered with us to revisit its flagship store proposition, customer experience, and environment to meet customers’ new shopping needs and fight off increasing competition. Not only this, but the flagship store footprint was reducing by almost 50% as a result of Hagkaup’s business strategy to lower fixed costs but use remaining square meters ‘smarter’ to maximise the profit of each and every one.

A focus on the theatre of the retail offer by thinking ‘less supermarket, more department store’ was imperative for Hagkaup’s flagship to stand out and ensure customers believe that this retailer offers better value for money than the price-based competition.

Hagkaup’s flagship year on year success is way beyond anyone’s expectations. The revamped store has more customers, more sales per square meter, and more EBIDTA than when it was double the size! And all this has happened against objectives to simply maintain YoY levels.

  • Meteoric +180% increase in EBIDTA per square meter
  • Unbelievable +53% rise in overall EBIDTA
  • Massive +77% increase in sales per square meter
  • Huge +13% more customers

Hagkaup’s also been shortlisted by the prestigious World Retail Awards and Transform Awards Europe – we’re on tenterhooks awaiting results later this Spring…

More reading:
Hagkaup Case Study
Morrisons Format Flex Case Study
Retail Focus: Food is the New Retail
Creative Challenge: How to Revamp Rice & Noodles In-Store