Customer Experience Design

Once a future vision and road map is defined, the work to shape customer experience can begin - ensuring a consistent and joined-up approach across all touch points; physical or digital.

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As headlined in our other areas of expertise, our team of specialists deploy a multi-faceted approach to ensure robust 360 degree thinking. We outline what this includes below.

End-user journey mapping to understand flow and missions, path to purchase and shopper passports to root out barriers and hurdles.

Sensory design to understand the impact of colour, touch, scent, taste and sound.

Brand and communications analysis to develop proposition messaging with supporting visual cues along with message chaining and channeling principles.

Hybrid design principles understand the potential of how the digital and physical channels fit together in a co-ordinated effective and synergistic way.

Please get in touch! We can share past examples and would be pleased to discuss your particular challenge.