Helen Shelley

Creative Director

Helen takes the lead on creative direction across all accounts. She works closely with co-managing partners Michael Heanue and David Martin to build teams that bring a brand’s strategy and identity to life in 3D environments, in ways that are effective and customer-focused.

With over 20 years experience in the retail design industry Helen has worked on a diverse mix of projects for department stores, duty free, fashion boutiques, bookshops, museum shops, cafes & bars around the world from Moscow to Beirut, to Asia to the UK High Street.

Helen’s passion for all things retail extends from the broader design conception to the detail of POS and the logistics of retail management. She particularly enjoys the challenge of working closely with new brands, understanding the vision of the client and defining their needs to establish a new brand personality in the market.

Before joining M Worldwide in 2013 Helen was Director of Retail Design at JHP and an associate of the Lumsden Design Partnership and has delivered stunning designs for brands including: V&A, Tate Modern, Pret a Manger, Accessorize, World Duty Free, ZSL, Lipsy, London Transport Museum Shop & Café, Coral Bookmakers, Girl Heaven, Marylebone Station, Tsum Department Store – Moscow and The Marker Hotel – Dublin.


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