We’ve been working with Scandinavia-based Arion Bank to develop its physical channel strategy, grounded in a number of customer insights. Bank customers will be progressively more time squeezed and live more in the ‘now’.
As a result they’ll look for convenience and productivity solutions, and will cherish ‘slow’ moments with time to reflect. Although increasingly self-reliant, they’ll seek help to make life-changing decisions. They will, however, be resistant to formality or hierarchies, preferring to engage on a more equal footing where their opinion counts.
Our strategy for Arion Bank moves away from a transactional process-driven approach. Instead, it’s the experiential embodiment of Arion Bank’s brand promise – this is a company where ‘Together we make good things happen’.
This ‘good things’ branch is rather daringly counterless, and the flexible and reconfigurable space is more like an Apple store than a bank, incorporating experiences that are digitally seamless and integrated with other channels; relevant, engaging, educational and inspiring; and a showcase for proactive, knowledgeable staff that can advise, guide and steer customers. This is a confident concept that responds to consumer needs now and into the future, supporting Arion’s commitment to making good things happen together.
“We liked M Worldwide’s take on what we wanted to do and they were focussed and progressive in their retail thinking and how they developed the brief. This is upbeat and inspiring centre of excellence that puts customer aspirations first, delivering sound financial advice and planning pathways that creates an all-encompassing good feeling around finance to build stronger relationships and invite consideration.”
Halldór Harðarson, Marketing Director, Arion Bank