A new visitor centre devised and designed


ZSL Whipsnade Zoo, one of Europe’s largest wildlife conservation parks, asked us to devise and design the entire visitor journey for its new indoor Visitor Centre. Our aim was to create a seamless experience so people can make the most of their fun day out – from the moment they park their cars to their time spent in the Visitor Centre with its café, gift shop, ticketing, loos, and adoptions areas.

Zoos are all about the outdoors, so we’ve blurred the boundaries between exterior and interior by using glass, inventive use of simple materials and colour palettes throughout the experience. We also looked at how future activities and events in the piazza and Visitor Centre could look and feel, such as Farmers’ Markets pop up kiosks, seasonal installations, and interactive play areas linked back to zoo exhibits.

“M Worldwide has created a fun, magical journey from the very start of our visitors’ arrival.”

Kathryn England, ZSL Whipsnade Zoo’s Head of Commercial