Gló Restaurant: Creating meals that bring out your inner Gló

Client

Gló

Expertise

Brand and Communications · Brand Strategy · Customer Experience · Digital Activation · Digital Connectivity · Environment Design · Product Development · Retail Strategy

The Challenge

As the brand embarks on its next stage of growth beyond Iceland, develop a clear brand proposition and scalable environments that support a franchise operational model. Make it easy for busy people to try new, exciting, healthy and affordable meals that enrich the mind, body and spirit.

The idea

Encapsulated in the brand idea ‘Create your inner Gló’. From menus, digital marketing, app proposition, through to environments and physical customer experience – everything that the brand says and does delivers on the brand idea.

Three scalable retail formats, modular components that flex to suit location. Engaging, sensory and immersive, the experience feels social and enriching – a place to spend time in.