Gló Restaurant: Creating meals that bring out your inner Gló
Client
Gló
Expertise
Brand and Communications · Brand Strategy · Customer Experience · Digital Activation · Digital Connectivity · Environment Design · Product Development · Retail Strategy
The Challenge
As the brand embarks on its next stage of growth beyond Iceland, develop a clear brand proposition and scalable environments that support a franchise operational model. Make it easy for busy people to try new, exciting, healthy and affordable meals that enrich the mind, body and spirit.
The Idea
Encapsulated in the brand idea ‘Create your inner Gló’. From menus, digital marketing, app proposition, through to environments and physical customer experience – everything that the brand says and does delivers on the brand idea.
Three scalable retail formats, modular components that flex to suit location. Engaging, sensory and immersive, the experience feels social and enriching – a place to spend time in.
Let's talk about a future project
Head Office
15 Weller Street
London
SE1 1QU
United Kingdom
