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Hero Format Strategy
A facilitated strategy workshop that helps leadership align around fewer, bigger, bolder growth visioning and turns complexity into a focused growth narrative.
What problem this solves
Organisations often know they need new flagship or hub concepts but lack a clear role, commercial brief, and scalable logic for those formats.
Who it is for
Brands with physical estates that want to create a small number of hero locations, halo formats, or new concept spaces that embody the future proposition.
What you get at the end
A set of role definitions for a priority format, commercially viable experience briefs, and a scalable playbook that can be extracted and adapted across the estate.
Example outputs
- Global precedent scan and clustering of relevant format models.
- Role definitions and suggested KPI sets for hero format(s).
- Concept narratives, customer scenarios, and format playbook(s).
Let's talk about a future project
Head Office
15 Weller Street
London
SE1 1QU
United Kingdom
