Our co-founder, Michael Heanue, recently appeared on the CX Insider podcast to discuss the evolution of brand experience within the finance sector. The conversation is a deep dive into transformation in the finance sector and the role of the physical branch in cross-channel customer experience. Michael shares his first-hand experience of working with banks, building societies and credit mutuals to reconsider their brand positioning as companies adapt to the rapid evolution of customer behaviour and customer expectations. How do successful brands deliver a golden thread of consistent brand experience across all channels? How can the finance sector deliver a cost effective community-based branch experience? While there’s no cookie-cutter solution to these challenges, the panel explores opportunities for creative innovation and examples of best practice in multi-channel customer experience in the finance sector. Thanks to Octavian and the CX Insider team for a great discussion!
Click below to watch the show.
