Blómaval Home & Garden Concept

30 November 2023

We are delighted to continue our 2022 DBA award-winning collaboration with Scandinavian chain Husasmidjan, part of the Danish Bygma Group. Its home and garden format Blómaval stores often sit alongside its traditional Husasmidjan DIY stores.

Our earlier work for a new store that opened in Akureyri Iceland, has been evolved further as part of complete remodelling of the group’s flagship city centre location in Skútuvogur, Reykjavik. The refurbished store sees the original principles of “ease, convenience and solutions” brought to life throughout the customer experience.

Zonal planning and re-engineered customer journeys have included a new entrance/exit area, self-service checkouts, clear product departments, disciplined merchandising and product announcement, enhanced lighting and a new dedicated fresh flower shop-in-shop with a florist’s workshop. The business is highly seasonal so all solutions have huge flexibility for departments to be moved and replaced on a seasonal basis.